On social media, out of sight is out of mind. To make a strong impact on your followers, brands in today’s time have to constantly engage and humor their followers. We found out some quirky social media ads that have truly aced at thinking differently.
Helping us to deal with our hunger pangs since 2008, Zomato has launched their social media with vigor, humor and immense creativity. Their posts target their consumer age-group well and tap into the popular culture for an added impact.
- AIB’s Pyaar Ek Dhoka Hai Movement
India’s favourite group of comedians recently took social media campaign to a new high with their #PyaarEkDhokaHai movement. What started simply as a joke, got so much engagement because of its powerful connect with the followers that it culminated in an actual event. With over 5000 attendees, the event was a definite success where AIB marketed their upcoming music.
- Anushka Sharma’s Phillauri
Anushka Sharma produced and starred in a comedy film which she promoted in a hilarious manner. Shashi, her character in the film, is the ghost of a lady. With 3D hologram technology, graphics were made targeting present-day trends and famous personalities, these posts show what though Shashi was invisible, she was present during such key events!
Unsurprisingly, #ShashiWasHere soon became viral.
- Ice Bucket Challenge
As far as effective social media campaigns go, the super-viral Ice-Bucket Challenge definitely deserves a mention. Initiated to raise awareness about Lou Gehrig’s disease, this challenge required participants to pour ice cold water over themselves. Always ready to try thrilling activities, youngsters participated in this campaign in large numbers.
Over $115 million dollars were raised for the cause.
Truly a customer’s favourite, GoPro has gone viral with their social media despite not associating itself to any big brands or celebrities. The primary cause for this that the brand itself it interactive in that it stresses upon user-generated content. They share pictures of people using their GoPro products.
When the product speaks for itself, you don’t have to think of marketing campaigns!
It’s pretty clear now that social media is the best friend of a brand struggling to reach out to its user base. If your brand, with all its quirks, is facing troubles to weave your story online, all you need to do is drop an email to us at Quirkhouse.